Our Policies

PRIVACY POLICY

You must be at least 21 years of age and accessing www.sapporousa.com and www.sapporobeer.com (the "Website") from a jurisdiction where the consumption of alcohol is legal in order to enter the Website. You represent and affirm that you satisfy these conditions by accessing the Website, whether directly or through another website. Please exit the Website immediately if you do not satisfy these conditions.

The Website is administered by Sapporo USA, Inc. in New York, NY, USA (the "Company"). The Company asks that you read this Privacy Policy before proceeding any further on the Website.

The Company is committed to protecting the privacy of Internet users who visit the Website. This Privacy Policy is intended to inform you of the ways in which the Website collects and uses information, and also of the ways in which the Company will protect the personal information that you provide. By using the Website, you consent to the collection, use and transfer of your information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Website.

The Privacy Policy may be revised or amended from time-to-time. The most recent Privacy Policy then in effect is posted on the Website for your review. Changes to the Privacy Policy are effective immediately upon posting.

Who Is Allowed To Use The Website?
The Company maintains the Website for individuals who are at least 21 years of age and who are accessing the Website from a jurisdiction where the consumption of alcohol is legal. The Company does not solicit or knowingly collect personal information from persons under the age of 21 or who access the Website from jurisdictions where the consumption of alcohol is illegal.

Information That You Voluntarily Provide To The Company
The Company may collect information that is voluntarily provided by visitors to the Website, including but not limited to name, date of birth, postal address, e-mail address, telephone numbers, cell phone numbers, gender, photographs, occupation, education level, household information, consumption habits, product usage, attitudes and preferences regarding the Company's products or similar products, and other personal information (collectively, "Personal Information"). Any Personal Information you send to the Company will be used for the purposes set forth on the Website or in this Privacy Policy.

The Company's Use Of Your Personal Information.
The Personal Information is maintained by the Company, and may be used by it and its affiliated companies and their respective agents, partners, and licensees. The Company will not sell, exchange or otherwise distribute your Personal Information to unaffiliated third parties without your consent, except to the extent required by law, or as follows:

  • The Company may enter into agreements with other companies and individuals to perform functions or services on its behalf. As a result, depending on the assignment given to them, these other companies and individuals may have access to Personal Information needed to perform their functions, but they will be restricted from using the Personal Information for purposes other than providing services to the Company.
  • In the event that the Company transfers or merges its business with another company or entity, your Personal Information may be transferred to that other company or entity.
  • The Company will disclose Personal Information if it has a good faith belief that doing so is necessary to: (a) protect and defend the rights, property or safety of the Company, its affiliates, other users of the Website, or the public; (b) enforce the Website's Terms & Conditions of Use; (c) respond to claims that any content violates the rights of third-parties; or (d) respond to or satisfy any applicable law, regulation, legal process, court order or governmental request.

The Company will use the Personal Information in its marketing, promotion and advertising of its products. The Company may contact you by sending you mailings or other communications (electronic or otherwise) regarding the Company's products, services, promotions, or upcoming events. The Company (or a service provider on its behalf) may ask that you participate in surveys seeking information or opinions related to its products and those of others.

Personal Information Obtained In Connection With Sweepstakes, Contests, Drawings And Other Promotions Sponsored By The Company
The Company may sponsor sweepstakes, contests, drawings and other promotions on its Website. If you enter that activity, the Company will ask for Personal Information about you. The Company will use this information for the purposes of administering the activity and may share it with other businesses participating in a promotion, such a company that co-promotes its brands or provides a sweepstakes prize. The Company will also use and store this information for the purposes set forth in this Privacy Policy unless, at the time of registering for this activity, unless you instruct the Company otherwise.

Accessing Or Amending Your Information; Opting Out
You may seek to review or amend the Personal Information that the Company maintains about you, or you may opt out from receiving further communications from the Company, by sending a written request to the Company's Secretary:

by email: info@sapporousa.com
by postal delivery: 19 West 44th Street Suite 1410, New York, NY 10036
by telephone: (212) 922-9165
by fax: (212) 922-9576

Cookies That The Company May Transfer To Your Browser

The Company maintains a separate Cookie Policy. Please review it as a part of this Privacy Policy.

Emails That You Ask The Company To Send To Others From The Website.

You may be able to send messages attaching, delivering or regarding Website-related content to another person through the Website. In order to accomplish this, you will be asked to provide the recipient's email address. In these instances, where you provide the recipient's email address, the Company reserves the right to refuse sending the message for any reason. Also, when using this service, you confirm that all others to whom you request a message be sent are at least 21 years of age and have consented to receiving the communication.

The Company may retain the recipient's email address, but will use it only in the manner described in this Privacy Policy. The Company will not send additional promotional messages to the recipient email address unless that address is properly registered with the Company. Any personal data that you provide in connection with your request to send messages to others may be disclosed to those individuals.

Posted Information

The Company may make services available through the Website such as message boards where information, images and other materials may be posted. Please note that posting on the message boards will make certain personal data about you available to others to view. Please exercise discretion and caution when disclosing personal data or using the message boards. THE COMPANY IS NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL DATA YOU VOLUNTARILY DISCLOSE THROUGH THE SITE.

In addition, individual forums and chat rooms may have additional rules and conditions. Each user's opinion is his or her own and should not be considered as reflecting the opinion of the Company.

Links To Third-Party Websites.

The Company may provide links to third-party websites, but only as a convenience to you. These linked websites are not under the Company's control. The inclusion of a link on the Website is not necessarily an endorsement by the Company of the linked website. The Company is not responsible for the privacy practices or the contents of any such website or any link contained in any such website. If you provide any personal data through any such website, this will occur on the third party's website alone. The personal data you provide will be collected exclusively by that third party, and will be controlled by its privacy policy alone.

Privacy Rights For California Users

The Company maintains the Website for individuals who are at least 21 years of age and who are accessing the Website from a jurisdiction where the consumption of alcohol is legal. The Company does not solicit or knowingly collect personal information from persons under the age of 21 or who access the Website from jurisdictions where the consumption of alcohol is illegal.

Questions or comments regarding this Privacy Policy may be directed to the Company's Secretary at the Company:

by email: info@sapporousa.com
by postal delivery: 19 West 44th Street Suite 1410, New York, NY 10036
by telephone: (212) 922-9165
by fax: (212) 922-9576