KANPAI TO 150 YEARS OF SAPPORO  

Founded in 1876, we are proud to be the oldest beer brand of Japan. The legend of our beer began 150 years ago with the adventurous spirit of Seibei Nakagawa, Japan's first German-trained brewmaster. Today, our beers are enjoyed around the world and the spirit of bringing people together remains at the core of what we stand for. Our beers are brewed to be shared - between people, cultures, and continents. So to 150 years of shared moments, we say Kanpai!

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SEIBEI NAKAGAWA, Japan’s first German-trained brewmaster

SEIBEI NAKAGAWA:

Sapporo's founder and Japan’s first German-trained brewmaster

Fueled by an adventurous spirit, Seibei Nakagawa left Japan at the age of 17 at a time when doing so was strictly forbidden. His travels eventually led him to Germany where he learned the craft of brewing, a craft he would apply back home in 1876 as Sapporo’s first brewmaster.

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See what happens when East Meets West

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Sapporo Premium beers

THE BEST-SELLING

ASIAN BEER IN AMERICA

Sapporo first made its way to America in 1964. In 1984, SAPPORO U.S.A., INC. was founded to help preserve our high standard of quality throughout the country. Today, Sapporo stands alone as the #1 selling Asian Beer in the United States.

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FORGED FROM STEEL

FILLED WITH GOLD

Find out a few interesting facts about our signature steel Sapporo can:

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Sapporo Premium beer

Sapporo products sold in the U.S. are brewed in the U.S. and Canada.